A clear process,
start to finish.

Learn about your business

We start with a short intake form to understand what you do, where you work, and how customers reach you. We confirm your website platform is compatible and agree on scope before any work begins.

• Business name, services, and service area
• Website address and contact details
• Platform compatibility confirmed before you pay

Measure where you stand

We scan your website the way search tools and AI systems would — checking dozens of factors across your most important pages. We also review your existing setup to understand what’s already working. This produces your starting Technical Readiness Score.

• Can search tools access your public pages?
• Does your site have a working page directory?
• Is your business information structured and complete?
• Are your services individually described and discoverable?
• Are there conflicts, broken links, or accidental blocks?
• Is important content hidden behind complex page loading?

Create a safety net

Before we change anything, we create a complete restore point of your website. If anything unexpected happens, we can return your site to its original state within minutes. You’re never at risk.

• Full backup of your website created
• Independent recovery point stored securely
• Starting state documented for later comparison

Remove discovery barriers

We review the rules that control which pages search tools can visit. Many websites accidentally block public content or leave important pages out of their directory. We fix what’s actually preventing discovery while preserving legitimate restrictions.

• Rules that block search tools from public service pages
• Missing or broken entries in your site’s page directory
• Pages that redirect, return errors, or send conflicting signals
• Important information hidden from standard page requests
• Page titles and headings that don’t identify your business

Structure your business information

We check how your business details appear to search tools: your name, location, services, service area, hours, and contact information. If your existing tools already handle this well, we improve what’s there. If not, we add accurate, structured information based entirely on what’s already visible on your site.

• Business identity using the most specific category that fits
• Service descriptions tied to the pages that describe them
• Service area based on what your website says
• Contact details, hours, and location data
• Consistency between what visitors see and what search tools read

We never fabricate claims or add information that isn’t already on your website.

Add emerging discovery formats

We add a machine-readable summary of your business for AI systems that support emerging discovery standards. This is a simple, factual description — not marketing copy — drawn from the information already on your site.

• Structured summary of your business, services, and key pages
• Based entirely on existing site content
• Designed for the AI systems that support this format

Validate and deliver

We validate every change against industry standards. We run the exact same scan from Phase 2 to produce your updated score. We personally verify your most important pages, then deliver your report.

• Industry-standard validation of all technical changes
• Before-and-after comparison with your updated Readiness Score
• Manual review of your five most important pages
• Plain-language report explaining what changed
• Removal of all temporary access to your website